P.G. Dip. in Media Management (MDM)
Making Films and running a Television Channel is always considered as high risk business. Careful study of target audience, effective programming and right business strategies are required to make this business a successful. Media Manager is a qualified manager who has full knowledge about different communication Media, such as Print, Radio, Film, Television and Cyber Media. This course offers complete knowledge about Electronic Media and essential knowledge of Print and Cyber Media.
Student learns about how to Produce and Direct Television Programmes, also about working on Costing and Budgeting of the TV Programme and an Event. Student learns on technical aspects by working on projects and assignments, while theory lectures offer them required knowledge about TV Industry and Management skill. The course is designed to develop entrepreneurship qualities so student can enter into business of Media Consultancy, event management or Channel Marketing. Part time nature of this course will allow you to continue in your present job and plan for better placement after successful completion.
Scope: |
You can work as Media Manager with any TV News Channel, or Advertising Agency, or Event Company for Business promotion, TV Programming, Marketing, Planning, Production, etc. Can work as Freelance Media Consultant, Media Agent with Private Producers and Event Management Companies. |
Eligibility: |
University degree with aptitude for Management. |
Timing: |
6 pm to 8 pm (part time), |
Examination Pattern
Group A – Internal Examinations
Programme is divided into two semesters, and there will be an examination at the end of each semester. Also there will be examination at the end of every month as a one paper covering all subjects and topics of theory and practical covered during that month of study. Marks of these internal examinations will be notified on final marksheet.
Internal examinations as monthly tests will be held at the end of August, September, October, November, January, February and March.
Students must appear for any 5 theory papers.
Each theory paper of 50 marks X 5 papers |
= |
250 marks |
Total (Group A) |
= |
250 marks |
Group B – Final Examinations
Paper I to Paper IV, towards end of 1st Semester.
Paper V to Paper VIII, towards end of 2nd Semester
Paper I |
Fundamentals of Communication |
50 marks |
Paper II |
Business of Media |
50 marks |
Paper III |
Electronic Media Planning & Research |
50 marks |
Paper IV |
Electronic Media Production & Broadcast |
50 marks |
Paper V |
Financial Management |
50 marks |
Paper VI |
Media Management |
50 marks |
Paper VII |
Management of Public Relations |
50 marks |
Paper VIII |
Event Management |
50 marks |
Group B - Total |
400 marks |
|
Group C – Other Evaluations
1. |
Participation in Practical & Project during 1st Semester |
100 marks |
2. |
Participation in Practical & Project during 2nd Semester |
100 marks |
3. |
Dissertation in 2nd Semester |
100 marks |
4. |
Internal Assessment as per attendance, general behaviour, sincerity in class work, homework, submission etc. |
50 marks |
Group C - Total = |
350 marks |
|
Group A + Group B + Group C = |
(Total) |
|
To qualify for Diploma student must secure 35% marks in individual subject and 40% aggregate. He/She must attend 80% of the theory and practical classes. And submission of all assignments are compulsory.
